PRESENTATION
hey all,
We present at 2pm on MONDAY
Hi guys,
Here’s what we are going to be doing for the presentation on monday.
Presentation
Tulz and Lena are presenting (so please communicate with each other to figure out what you are saying).
(Katie and I won’t be presenting with you)
I will design the presentation. and give it to you tomorrow at the latest so you can have some time to plan what you are going to talk about.
Remember: Client, Target Audience… pretty much what was in the proposal
You have to sell the final works to the audience.
Proposal:
Tulz : Appendix (just put all the documents together and in the research, mark where they are in the appendix. Remember all of the research is on the blog) AND please send all the components to EVERYONE or put them up on the blog. I need it by tonight to i can do the proposal tomorrow.
Sim: designing and printing the proposal
MOCK-UPS
katie, could you please mock up the banners?
(the final banner is attached in the email)
Research/Progress workbook
Katie: putting all that together
TEAM BIOGRAPHIES
could each of you send me a photo of yourselves and Make up a couple of sentences about yourselves (it doesn’t have to be real)
REFLECTIVE STATEMENT
remember to do your reflective statements (400 words – read the email i previously sent to you)
SIMI
Filed under: Uncategorized | Leave a Comment
Lena- writing for proposal
Nature of Market
Festivals have been around for hundreds of years, they have helped celebrate cultural events, relgious views and in today’s society promote talent and entertainment. Our aim is to create a rural arts festival for young men and women aged 15-24 who live in rural communities around australia. Through research we have found that there is a lack of simulating and creative social activities in rural communities. The main social activities include going to the local pub or sporting field. Together with ymi magazine and our sponsors we aim to create a three day festival that will encourage and promote creativity through various art forms such as dance, theatre, music, visual arts, mulitmedia and outdoor events.
Target Audience
The target audiences are young male and female adults aged 15-24 years who live in the rural communties around Australia. We believe that art is of great importance to the individual, community and society. We feel it is necessary the youth in rural communities are able to access and gain valuable insight to the various art forms of which urban communities are regularly exposed to.
Profile
Jack is a 17 year old high school student from lithgow, He enjoy listening to a broad range of music, rather than being a member of the local football club. He is interested in the creative arts world and wishes there were more creative activities at school and in his community in which he could participate.
Competition
Our competitors would include other festivals and events that promote talent and entetainment. For example Future music, Good vibrations, field day, shore thing and parklife. However we differ from these music festivals because we are creating a rural arts festival that will encourage and promote creativity through various art forms not only music.
Media Distribution Strategy
Through research we have found schools inform their students about upcoming events frequently. This allows the student to pass on the information to their family, friends and so – forth. Usually schools participate in local events such as national youth week utilising this way of involving students’ works and incorporating them into the YMI Rural Arts Festival through the categories of dance, theatre, music, visual arts, multimedia and outdoor events.
The four communication items we are going to create will reflect the true tone and discourse of the YMI Rural Arts Festival.
Performing Buskers
We have selected various art forms that are performing at the YMI rural arts festival to perform as buskers a few weeks leading up to the event. Numerous acts will be performing in various rural and urban surroundings. This will entice the audience and promote the festival by giving them a taste of what the festival is all about. Through busking we are also promoting artisitic talent and encouraging creativitiy. This is an interesting new way to promote our festival that will definantly catch the attention of our selected target audience. While the acts perform there will be a banner advertising the festival.
Stop-motion animation
A short stop animation will be created as an additional form of advertising. The effects of television and viral advertisments are seen to be very successfull and persuasive in regards to reaching out to the intended target audience. The animation will be shown at selected times of the day when our target audience are most likely to be viewing television. It will be aired on commmercial television a month leading up to the festival which allows the target audience to have an inderstanding to what the festival offers. During the air-time of the stop motion animation, parents, friends and families and other general viewers maby be watching as well. The animation will also be aired on the internet as a viral advertisment. The viral ad will be aired on you tube and the YMI magazine blog. The style of the animation will be fun, quirky and relaxed but with the emotions of the performers/ exhibitiors. The design is influenced by the acts showing some of their process and performances through stop motion animation. Through producing this stop motion ad we will be able to promote the YMI Rural arts festival that will appeal to the youth of various rural and urban communitites.
Advertising Posters
Posters will be created to further promote and provide all the necessary even details to the target audience. Posters are considered to be an effective form of advertising, however it is essential that they are places and distributed in appropriate locations such as schools, sporting grounds, youth centers and small businesses. The same advertisment that will be produced as a magazine advertisment, free post cards and as a banner next to our buskers. The magazine advertisments will be placed in magazines such as YMI magazine, Monster Children, Sydney magazine and Frankie magazine. The postcards act as a flyer and are places in stores where our target audience shop or are constantly visiting. Stores like General Pants Co, Sportsgirl, McDonalds and Eckersley’s art store. By selecting this form of adveritising, our target audience are engaged visually and physically through picking up the free postcards.
Entry Tickets
The final piece of print media we will be creating is the entry tickets. The tickets will reflect the creative and fun atmosphere of the YMI Rural arts festival. We have found that festivals are memorable amoung the target audience would have loved to keep the ticket to the event for memorabilia. This will allow our target audience to relfect on the festival and rememeber how inspiring and excitiing the festival was. The ticket will be available to be purchased online or by mail order.
BUSKERS
To promote the YMI Rural arts festival we have decided to use buskers as a different and exciting approach.
Busking is the practise of performing in public places for tips and gratuities. People engaging in this practise are called buskers. Buskers make an important contribution to the cultural life of a city by reflecting styles, values and the issues of society at large. We have selected three cities to place the buskers. Sydney, Wollongong and Lithgow. Within the cities there will be buskers as three seperate locations.These are both urban and rural cities that will attract a variety of people especially our target market.
In Sydney we plan to place the 3 buskers in Pitt street mall, the rocks/circular key and martin place. We have
chosen these areas for the following reasons. They are always full of shoppers. business people, tourists, school children and families. The areas are large, spacious and other buskers commonly use these locations. They always attract large crowds who enjoy being entertained which is what we want.
In Wollongong we plan to place the buskers at the University of wollongong. Wollongong is the gateway to the south coast of NSW and is Australia’s most livable regional city. It also is a place that many students from around the country go to study from both urban and rural communitites. It again will attract a variety of people and university students are always up for entertainment.
In Lithgow we plan to place the buskers at the Lithgow train station, Hassans walls lookout and Main street which includes lithgow valley plaza and the main street plaza precinct. The Ligthgow Train Station is the
perfect location because it is full of people coming in and out of lithgow from business people, school children and families. Good place for entertainment while people are waiting to get on the train.
Hassans walls lookout is the highest lookout in the blue mountains. It is accessible at all times. This allows for us to have our buskers up at the lookout at different times of the day/night again allowing for a wider audience. This will be a good area and will probably be talked about. Word of mouth will be used and more people will visit the lookout just to see our buskers. The main street which includes lithgow valley plaza and the main street plaza precinct are part of the town centre. Placing buskers around this area will again allow for a wider audience. As lithgow is a rural town most people would travel here everyday to get in and out of lithgow or to get their food and clothing. This area will have school children, business people and families.
Costing of the Buskers
Banners cost $345 per one. We plan to have 3 buskers at each location so thats 3×3= 9.
9 banners x $345= $3105
Buskers will cost $200 per gig. They will be performing one time each other the month leading up to the festival. This will mean that $200x 9 different bands/performers = $1800 over the month.
Filed under: Uncategorized | Leave a Comment
Katie-writing for proposal
An Overview
Many teens from rural areas such as Lithgow are heading in the wrong direction when it comes to social and physical behaviours, research as proven that this is due to the fact of a lack of stimulating and creative social behaviours. By creating an arts festival it will help to promote creativity through various art forms such as dance, theatre , music, visual arts, multimedia and outdoor events. This festival will help to create awareness of the positive effect art can have on rural communities and how art can be a powerful means of change to social development.
Mission Statement: Our mission is to create an arts festival that will promote creativity through various art forms such as dance, theatre, music, visual arts, multimedia and outdoor events.
THE CLIENT
YMI is an Australian magazine, which is specifically created for generation Y. It is a stimulating magazine, which gives young adults a new perspective on understanding particular issues in today’s society. The magazine covers a broad range of topics such as music, film, travel, technology, careers, health, arts and culture. It also includes various reviews on new music, art, film and photography. The magazine consists of everything that generation Y needs to know about art culture.
YMI also has a blog where all their readers are able to comment on issues within the magazine. The whole concept is that YMI wants to create a magazine, for youth, by youth. Therefore comments from their readers are invaluable. Through the use of the blog they are able to gain knowledge about what their readers want to hear and see.
Recently YMI has created a new program where young readers who are interested in art/music or business are able to upload their profile onto the YMI site free of charge. Readers are then able to rate their favourite profile and the most popular profiles will be published in the magazine, after they have been published one of profiles then go on to receive industry mentoring. YMI is all about discovering new creative talent among youth in communities across Australia. By creating Rural Arts Festival YMI are hoping to use art as a means to create positive changes in youth who attend this event.
TICKET COSTING = $65.00 per 1000
GRAPHIC OUTCOME
The ticket itself is an additional piece of collateral that will make the promotion of the event more effective. The ticket itself serves numerous purposes for customers, it provides important information on specific event details such as the dates, where it is being held, which each day entails and barcode. By printing the ticket on quality stock it will make a good impression to the target market and will be aesthetically pleasing to all. The particular design of this ticket is something different and stands out from competitors. It is made up of three separate pieces which represent s the three different days which slide in together and produces a single wheel, it has been specifically designed for the intended target market which will hopefully enjoy and can also be kept as a memorabilia of the YMI Rural Arts Festival.
I am going to re print the ticket and shoot it on saturday.
Filed under: Uncategorized | Leave a Comment
todays meeting
so sorry this is last minute but they have put me onto work and i didnt realise i was supposed to start at 9am but im starting at 11am now. ill email you all the stuff i have done. sorry for this.
Filed under: Uncategorized | Leave a Comment
FINAL PROPOSAL
so here’s what we have to do with our final proposal…
we’ve split the parts up
- simi: style sheet + team bio + finalise costing page + describe own graphic outcome about the poster (100-150words)
- tulz: research summary + appendix + finalise costing page + describe own graphic outcome about stopmotion animation (100-150words)
- lena: marketing (strategy/distribution) + buskers proposal + finalise costing page + describe own graphic outcome about the banner (100-150words)
- katie: execitive summary + description of client (already pretty complete) + finalise costing page + describe own graphic outcome about the ticket (100-150words)
APPENDIX – monday bring all reasearch to complete the appendix for proposal (on blog too).
Meeting on monday at 2.30pm
NOT AT THE PUB THIS TIME.
IF you have any other ideas, please email+put up onto the blog.
ps. tulz – do you have any photos of LITHGOW?
simi
Filed under: Uncategorized | Leave a Comment
more stills of the Stop Motion
still need to add the rainbow clouds in the back plus there is confetti, let me know if you think i can fix or add anything
Filed under: Uncategorized | Leave a Comment
- For thursday can everyone please have completely finished their individual item (MUST BE FINISHED)
- Have a cost estimate done for your particular item
- We will all start putting the presentation together
- need to figure out what we are doing for the filming of the actual ‘buskers’
please can everyone be on time as we have quite a lot to do at the meeting
Filed under: Uncategorized | Leave a Comment
Stopmotion preview
i cant up load as a movie file does anyone know of a way?
Filed under: Uncategorized | Leave a Comment
Hey guys just letting you know we have a group meeting on monday at 1.00. The following week in class we have a presentation due which needs to have all our design outcomes completely finished. Tulz has started the stop animation and will post it on the blog. Simone can you please just send the typographic layout of the poster to tulz so that he can incorporate the same design style with in the animation.
Lena, Simone, Katie/ Stick to the design style of the poster
We don’t have much time left so can we all please work on our individual components as much as we can.
FOR THE MEETING (ALL MUST BE FINISHED)
LENA – finish buskers poster
TULZ – Finish stop motion as much as you can
KATIE – Finish ticket
SIMONE – Finish Poster
Filed under: Uncategorized | Leave a Comment
Search
